The idea for Lime-Aid came about as our company (LimeLeap) was in the process of re-configuring ourselves. You see, we are an IT company, and as we began to craft our new eco-friendly initiatives around Green IT service offerings, we ran the numbers and noticed that with very small changes to our business model, we could create huge changes in the footprint we and our clients have on the environment. In other words, our service wouldn't change; we would just administer these services in a different, more eco-conscious way. It's a novel idea, but certainly there has to be someone else doing this. I mean it makes sense right; eco-conscious practices - like turning off computers and monitors, telecommuting, and responsible printing - save time and money. In other words, eco-friendly business is also smart business.

There certainly are other companies - IT companies even - who have devoted themselves to sustainable technology solutions. And along the way, we read their websites and blogs, watched their videos, and got a good idea of how they do things. As with any subject, in the internet era, a simple google search for "Green Business Practices" turns up thousands upon thousands of search results. What we hope the Twist will be is a central hub - a gateway of sorts - with a community built around it so the idea of greening your business is not so daunting. We have compiled information on green business practices, put together news and video feeds, created a calendar of events, among other things in order to give those interested in eco-conscious business a stop to go to in this vast web of knowledge we call the internet. In the future, we hope to build a community of like-minded entrepreneuers and businesses, which will freely share their stories and information making it easier for all of us to become more socially responsible businesses.

In addition to this website, we have begun a quarterly business roundtable luncheon. Here we hope to create a setting where like-minded members of the Washington DC business community will network and share ideas on how to implement and promote eco-consciouse business practices.